Use covertool as a project_plugin, rather than plugin
This was resulting in `covertool` being pulled-in as a dependency needlessly in downstream projects in some situations.
Using it as a `project_plugin` is advised by `covertool` [itself](https://github.com/covertool/covertool#rebar3).
More on plugins vs project plugins: https://rebar3.readme.io/docs/using-available-plugins